Seojeong Art explores the possibilities of new cultural art centered on contemporary art. Since its establishment in 2015, the organization has been discovering and cultivating promising artists from Korea and abroad, contributing to their growth as the next generation of art leaders, and serving as a hub for art culture, market, and culture.

In particular, we identify trends in contemporary art culture and markets at home and abroad and promote artists' entry into the international stage. Through a number of international art fairs and projects held in countries such as the United States, Germany, the United Kingdom, Japan, Taiwan, and Singapore, we have run multinational programs to introduce promising artists and create a forum for exchanges with art professionals. In addition, we have introduced artists who have never been exhibited in Korea and Asia, such as Rusudan Khizanishvili, Juergen Staack, and Guy Yanai, to create a bridge to the international stage.

Lyrical Art aims for sustainability by exploring aesthetic approaches and practices for art to move forward with the theme of publicness. It considers the impact of artists' creative activities on art and society through continuous reflection on long-term social issues in addition to contemporary perspectives. We seek beneficial directions through domestic and global exchanges to present a change of perspective and position art as a universal value.

In addition to its exhibition programs, the museum also offers lectures and seminars to help people gain a deeper understanding of art in general, in order to lower the barriers to entry to art. We aim to create a new field of communication that is easily accessible to the public and form a lasting discourse; enrich everyday aesthetic values to form an international cultural and artistic network; and influence the art world as a whole by fostering and discovering artists. Lyrical Art will present a new paradigm in the contemporary art world through continuous research and exchange on art discourse.